YouTube.com is quickly becoming the fastest growing resource for online searchers.

Internet searchers are looking to video sharing website, YouTube to provide them with the information they’re looking for. Gone are the days of soley using Search Engine’s to find what you’re looking for.

I know, this is old news….but some companies have yet to connect the dots.

Years ago, being at the top of Google’s search results was the #1 goal for most companies regardless of the phrase.  Then, it was getting to the top of the heap for the phrases that would increase sales/leads. Over the last few years, with the emergence of social media, companies are finding that “SEO” doesn’t just include optimizing for the Search Engine’s anymore, but rather optimizing where your customer base is…

If you need to fix a leaky sink, searching in Google could provide articles that you’d have to  read — OR, a user could just as easily search YouTube and watch a DIY video! Understanding the need for this type of marketing is vital to any company’s web marketing initiatives.

The shift for some searchers to YouTube versus the other Search Engines requires a need for YouTube users to be employing optimization efforts in this space (as well as on all other domains). It’s now just as important to show up at the top of YouTube’s search results as it is to be visible at the top of Google’s results for those targeted converting phrases!

Want to read more about the shift to YouTube? Check out:

TechCrunch & DMNews