Comments on: Viral Video Case Study http://www.theseoblog.org/viral-video-case-study/ We're Changing our Domain Completely...What Better Reason to Start An SEO Blog? Thu, 12 May 2011 02:23:20 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Corey http://www.theseoblog.org/viral-video-case-study/comment-page-1/#comment-56 Corey Wed, 04 Jun 2008 21:00:36 +0000 http://www.tkg.com/tkgseoblog/?p=48#comment-56 Unfortunately they didn't collect any metrics from the case study. The only information they said they got was the client got about 20 times the traffic they were expecting and deemed the viral video campaign a success. It's pretty hard to tell what people are coming to the site for when there are no links. The traffic would have shown up as direct traffic. To make things more complicated, they had other efforts going on at the same time. Viral videos thrive on sites like Digg I think. People like them whether they are just entertaining or whether they provide valuable content. Unfortunately they didn’t collect any metrics from the case study. The only information they said they got was the client got about 20 times the traffic they were expecting and deemed the viral video campaign a success. It’s pretty hard to tell what people are coming to the site for when there are no links. The traffic would have shown up as direct traffic. To make things more complicated, they had other efforts going on at the same time.

Viral videos thrive on sites like Digg I think. People like them whether they are just entertaining or whether they provide valuable content.

]]> By: Chad H http://www.theseoblog.org/viral-video-case-study/comment-page-1/#comment-55 Chad H Wed, 04 Jun 2008 20:52:47 +0000 http://www.tkg.com/tkgseoblog/?p=48#comment-55 Guess this was a pretty interesting presentation. Seems like a great example of how viral video can have a great impact on traffic flow into a site. It would be interesting to see some stats about how much the traffic actually translated into the conversions they were looking for. How many actual people did what the company wanted them to do (which I couldn't determine from the video), buy a product, submit contact information, etc. Did they collect any of that type of data in relation to the experiment? Also, what is the perception of some of the more niche social media / news sites, like DIGG. Could a viral video with no real redeeming quality make it on a site like this? Entertainment V Content I guess. Guess this was a pretty interesting presentation. Seems like a great example of how viral video can have a great impact on traffic flow into a site. It would be interesting to see some stats about how much the traffic actually translated into the conversions they were looking for. How many actual people did what the company wanted them to do (which I couldn’t determine from the video), buy a product, submit contact information, etc. Did they collect any of that type of data in relation to the experiment?

Also, what is the perception of some of the more niche social media / news sites, like DIGG. Could a viral video with no real redeeming quality make it on a site like this? Entertainment V Content I guess.

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