We have the benchmarks in place and the new site is live – now how do we make sure we don’t fall off the face of the Earth…more specifically, how do we make sure that Google still finds us?

We put an “over the top” plan into action to help cover all of our bases, just in case something went horribly wrong…

1. 301 redirects via mod-rewrite for all thekarchergroup.com URLs to their corresponding tkg.com pages
2. Update the high priority (top referrals, high PR, authoritative, etc) sites that are already linking to us to our new tkg.com domain
3. Submit an optimized press release announcing the new domain
4. Request that all TKG employees update or add links to tkg.com from their personal blogs, social media profiles, etc
5. Initiatives via Google Webmaster Tools (Corey will explain in detail later)
6. Reach out to industry & influential friends that could help out by way of a link (ok, I admit – this sounds a little like cheating, but if you think about it, this is done all the time for the sole purpose of increasing link popularity, traffic & rankings – at least we’re doing it as part of an educational experiment).