Guest Blogger: Megan Jeffery
A few weeks ago Jen shared a link to her friend Matt’s blog (it can be found on the blogroll). His writing grabbed me, (and hundreds of others – so many he had to get a dedicated server) and I have been a frequent visitor ever since. As I read his daily updates, it occured to me that his blog is very well optimized. He has links to his flickr account, a variety of music, links to other’s blogs. The beautiful photographs he uses to illustrate his writing are often labeled with the person’s name or the subject of the photo. As I read, I began to realize that this is what good, organic SEO should look like. It is not obvious, the writing is fresh and interesting, with text links that help illustrate what he is experiencing. Text links take you to what he listening to, the restaurants he enjoys and the friends surrounding him. We could all take a few pointers from Matt, and the .net would be a much nicer, cleaner place to gather information.

There is no strategy involved, just a sharing of information, the way the web was meant to be – naturally, as an SEO Specialist, this intrigued me, so I started hunting around to see what kind of impact this blog, with it’s very natural, effortless SEO, has had on the net. I was not too surprised when the blog ranked #1 for one of the names he mentions regularly, but I was surprised that it still ranked when trimmed down to a fairly competitive phrase. I did a quick check and the blog is also experiencing pretty decent link popularity, especially for a blog that was meant to be a personal blog for family updates!

There are those in the SEO world who feel that no intentional strategies for SEO purposes are appropriate – just let the chips fall where they may. I am pretty sure this particular blog is just what they had in mind.