As the year comes to an end, everyone begins to prepare for a new start in 2010 but we can’t do that without looking back and reflecting on 2009. One trend that I think deserves some attention is the upward shift in comparison search tools. These tools allow users to compare rankings from two or more search engines, which can be very useful to SEO’s.

Comparison search tools enable users to run a query in multiple search engines at one time. This allows me, as a Search Engine marketer to quickly glance at the results to see what sites are ranking for a phrase I’m targeting for a client. Comparison tools enable me to be more efficient and more easily provide results for our SEO clients. Knowing who is already ranking for a phrase in multiple search engines and what SEO tactics (if any) they are implementing on their site will help me create effective strategies as well as successfully track my strategies.

Search Engine Land has a great blog post about some of the best comparison tools of 2009. Learn more about these comparison search tools.