Search engine optimization is constantly changing. Knowledge and details are very important in the SEO world. In this post, I will continue on from a previous post – ‘Give your New Site an SEO Boost’ and give you 5 tips for creating strategies that will help your site rank better, as well as help increase traffic and conversions.

1. Content – It is important that the content you create is high quality and written by someone that researches the topic before jumping headfirst into writing it. Creating new content throughout your entire site is time-consuming, but will separate and elevate you from the rest.
2. Link Building – Create a custom link building campaign and try to gain links from trusted sites that are relevant to the topic of your site. Link building needs to be an ongoing project and also requires a lot of research. Check out some more link building tips that I recommended in a previous post.
3. Page Titles & Descriptions – Page titles are how the search engines identify the relevancy of your page. Each page title should be unique to what that page is about and try not to over-use phrases, or it might dilute your efforts. Meta-descriptions are what the users see in the Search Engines when your site pops up in the results. They also organically help your site rank.
4. Site Architecture & Navigation – If you have good navigation in place, it not only helps the users click around your site better, but it helps the Search Engines navigate through your site better too. This includes footer navigation, menus, breadcrumb navigation and even how pages are interlinked with each other.
5. Keyword Terminology - In your content, use 2 or 3 keyword phrases that you use in the page title. Don’t over-do-it (may cause KW dilution), but be sure everything is in line and included – keyword title; keyword phrase in description; internal navigation keyword links; fresh keyword rich content.

If you are new to the SEO world, the tips above should give you a nice solid start to the art of SEO!