Let me preface this by stating I’m not obsessed with link popularity, but I definitely get nervous if it’s trending downwards – so we have to benchmark this and make any necessary adjustments/fixes.
Benchmarking the Search Engine saturation will give us a little bit of insight into how well the Search Engine’s handle our switch to www.tkg.com – this will be interesting. I benchmarked both tkg.com & thekarchergroup.com to ensure I’m covering all the bases.

Data as of April 24th, 2008: