The SEO Blog

Guest Blogger: Corey Hammond
A few months ago Google announced that it was working on a Wikipedia competitor that they were going to call Knol. Knol stands for “a unit of knowledge”. Essentially, what Knol does is allows users to publish or generate articles about specific topics. Knol resembles resemble sites like Wikipedia, Mahalo, and Squidoo and has some social features to it like commenting and ranking.

The user interface is pretty clean and easy to navigate. Here is what the publishing section looks like.

Danny Sullivan from Search Engine Land wrote a Knol already about SEO pluggins for Firefox that has some comments you can see, one being from Google’s own Matt Cutts.

Twitter has also been buzzing a little bit about the launch. Some people have tried to publish their Knols and they have ended up not working. It will be interesting to see how this social site grows and if it will become as mainstream as Wikipedia. I’m not very impressed with the site thus far. I know it’s a new site so it doesn’t have a lot of content, but it seems to just be a repeat of the other large social knowledge sites.