I’m not a writer by any stretch of the imagination; however, something sparked me to start blogging – well actually, my boss is making me, but I think I might enjoy it…

Geoff Karcher, who is a friend & owner/President/head honcho at the company I work for (The Karcher Group – which moving forward will be affectionately referred to as just: TKG) decides after 10 years of building a brand, establishing domain longevity, increasing link popularity, improving Search Engine rankings, etc. to completely change our domain! As the Web Marketing manager, I’m freaking out, but I have to pull myself together because this is happening IMMEDIATELY…I’m talking less than 1 week.

I expressed my frustration with this instantaneous change and offered several appropriate ease-into-it SEO recommendations to no avail, so I’m considering not benchmarking anything – no rankings, no link popularity – NOTHING, and just seeing where the cards fall.
Well…this backfired!

Not only is our SEO team benchmarking EVERYTHING – I’ve been nominated to share the impact this domain change has on our site in the form of clever & informative blog updates… Thus, the reason/”spark” for TKG’s new SEO Blog.

I’m excited about the change from www.thekarchergroup.com to www.tkg.com and know that it’s best for the company in the long run. Since I take a personal interest in getting our site to the top of the SERPs, I’m extremely nervous & on edge about what this will do to our Search Engine rankings.

I’ll end my inaugural post by quoting my fearless leader: “this is an SEO’s worst nightmare”.