May 15 2009
Learn web marketing strategies from the best at our upcoming SEO seminar, May 29th being held at the University of Akron.
Special guest speakers include Anita Campbell; CEO & Editor in Chief of Small Business Trends & Jake Baillie of STN Labs.
When registering, enter discount code: JENNIFER to receive $50 off.
Apr 08 2009
For the second year, The Karcher Group is getting naked…on the web!
On April 9th, TKG.com will be stripped of all CSS to show support for CSS Naked Day! Also participating is http://websense.thekarchergroup.com and our very own SEO Blog.
CSS Naked day was created to
promote Web standards, which includes proper use of (x)html, semantic markup, a good hierarchy structure, and of course, a good ‘ol play on words. It’s time to show off your <body>
Visit http://naked.dustindiaz.com to learn more about CSS Naked Day!
Feb 06 2009
Thanks to our awesome TKG design & development team, The SEO Blog has a fantastic new look!
Contributors to the cause include:
graphic design intern, Aaron Van Dyke
web developer, Colin Brimfield
web programmer, Kyle Stanley
Jan 29 2009
Now that the dust has settled since the domain switch 9 months ago, it’s time to shake things up again with a new look for TKG.com - in addition to our new look, we also implemented new & optimized URLs (which required lots and lots of custom redirects, thanks again to our IT team).
Back in December, we launched our updated custom CMS which allows our web marketing team make on-the-fly page additions, content changes, image updates, and all other kinds of cool things.
Another highlight includes our Web design portfolio that incorporates new Flash elements.
Coming soon - a brand new domain for our SEO seminars!
Jan 20 2009
On February 28th, Google will end their newspaper print ad program because it
didn’t produce the desired impact.
I don’t think we needed Google to tell us that the future of print is a little rocky…
Nov 13 2008
In case you haven’t noticed….We’ve moved out from under the TKG.com domain and now have our very own domain: TheSEOBlog.org! Now that we have a new domain - we need a fresh new look. We’ll be launching a new design in January, stay tuned…
Sep 02 2008
guest blogger: Megan Jeffery
I know that this blog is usually a great place to find tips on SEO, the latest news on our domain switch, and to find out what is happening in the Social Media world, but I thought this was a great place to discuss Google’s latest project. After all, what is Search Engine Optimization with out a search engine, especially one that has decided to build it’s own browser? If you haven’t heard already, today is the release date for Google’s much rumored new browser project - “Google Chrome”. Google’s “Chrome” is available for Windows only download sometime today.
According to Tech Crunch, Google introduced this project with a cartoon! If you would like to read some of the more technical aspects, Google Blogoscoped has some great information. The cartoon is now up on Google’s official blog. I read through it, and followed it for the most part, but I must admit, I am not a software engineer, and they officially lost me somewhere in the middle. So, let me just give you the aspects of this new browser that stuck in my mind. To me, one of the advantages of this browser will be that it will be more “application friendly”. Google wants this product to be able to seemlessly integrate the web applications users like most. The whole point behind building thier own browser seems to be that they feel that other browsers are old fashioned. They don’t work with video, games, chat, etc. as well as they should. Haven’t we all experienced the crash of a browser right in the middle of something important? This frustration will supposedly be remedied by the fact that Google Chrome will allow for each action inside the browser to have it’s own process. It will no longer require that one process finish before the user can begin a new one.
A few of the main features that I thought were interesting:
These are just a few of the many new features Google Chrome is offering. I am sure many of you are wondering why Google would build it’s own browser when it essentially funds Firefox. According to Google, they want all browsers to be better, they want competition and creativity. They have taken ideas from other browsers, and hope that others will use thier ideas as well, so they have made the entire Google Chrome Project Open Source.
Jun 18 2008
Congratulations to my uncle, Jeff Monter for receiving Canton Advertising Club’s 2008 Advertising Person of the Year! Jeff is Vice President of Creative at Innis Maggiore Group, a local Canton advertising firm that’s just a few miles away from TKG. Jeff is one of the most creative & talented artists I know - congratulations again Uncle Jeff.
Jun 05 2008
Guest Blogger: Megan Jeffery
A few weeks ago Jen shared a link to her friend Matt’s blog (it can be found on the blogroll). His writing grabbed me, (and hundreds of others - so many he had to get a dedicated server) and I have been a frequent visitor ever since. As I read his daily updates, it occured to me that his blog is very well optimized. He has links to his flickr account, a variety of music, links to other’s blogs. The beautiful photographs he uses to illustrate his writing are often labeled with the person’s name or the subject of the photo. As I read, I began to realize that this is what good, organic SEO should look like. It is not obvious, the writing is fresh and interesting, with text links that help illustrate what he is experiencing. Text links take you to what he listening to, the restaurants he enjoys and the friends surrounding him. We could all take a few pointers from Matt, and the .net would be a much nicer, cleaner place to gather information.
There is no strategy involved, just a sharing of information, the way the web was meant to be - naturally, as an SEO Specialist, this intrigued me, so I started hunting around to see what kind of impact this blog, with it’s very natural, effortless SEO, has had on the net. I was not too surprised when the blog ranked #1 for one of the names he mentions regularly, but I was surprised that it still ranked when trimmed down to a fairly competitive phrase. I did a quick check and the blog is also experiencing pretty decent link popularity, especially for a blog that was meant to be a personal blog for family updates!
There are those in the SEO world who feel that no intentional strategies for SEO purposes are appropriate - just let the chips fall where they may. I am pretty sure this particular blog is just what they had in mind.
May 05 2008
Without the proper site migration plan in place, terrible things could happen to your website. More importantly, without the proper 301 redirects in place, you’re most likely going to face these 5 BIG issues that arise when changing domain names:
1. Loss of Search Engine Rankings - you can run the risk of dropping out of the SERPs all-together; not fun!
2. Loss of Link Popularity - the old domain’s link popularity will be gone & you’ll have to start all over again…this is going to take awhile
3. Loss of Traffic - unless 100% of visitors to your site comes from direct traffic and they all know you’ve changed your domain name, you could lose tons of traffic from Search Engine’s (because you’re no longer ranking for anything), from direct traffic & link referrals because the old domain links are now dead and not redirecting to the new domain.
4. Loss of Conversions/Sales - this includes emails, phone calls, contact forms, online sales, newsletter sign-ups, document downloads, quote requests, etc.
5. Loss of Your Site’s Online Visibility - if your site can’t be found in the Search Engine’s, can’t be found by following a link on another site and can’t be seen by typing the old domain (since this is what people are used to) in the address bar - you’ve officially lost your online visibility
*If you learn nothing else from this entire blog:, please take away this important piece of advice: You MUST implement 301 redirects from the old domain to the new domain or else you’ll lose EVERYTHING & have to start from scratch…
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