The SEO Blog

You probably think that since I’ve provided our competitors with our traffic trends and some of our top referring/converting phrases, that I might as well relinquish all of our conversion data as well…
I’m providing the next best thing to actual numbers - you get percentages and if you want to take the time to figure out what the numbers are, then you deserve to know.

I’m running the risk of going overboard on benchmarking traffic; I wanted to set a trend so that we could follow trends instead of focusing on a slight decrease here and there, so we’ll be following this for awhile after launching www.tkg.com. This information was gathered using ClickTracks Analytics.

Let me preface this by stating I’m not obsessed with link popularity, but I definitely get nervous if it’s trending downwards – so we have to benchmark this and make any necessary adjustments/fixes.
Benchmarking the Search Engine saturation will give us a little bit of insight into how well the Search Engine’s handle our switch to www.tkg.com - this will be interesting. I benchmarked both tkg.com & thekarchergroup.com to ensure I’m covering all the bases.

Data as of April 24th, 2008:

I started the benchmarking process with our Search Engine rankings in the top 3 because these are my pride and joy (I don’t have any kids yet, so it’s ok for me to say that).

I realize I’m exposing some of our current top-referring & converting phrases to our competitors and of course I had to make sure this was alright with the boss – but it makes sense for me to share everything we experience in case there is another SEO-er out there that has their boss come to them with the same scary domain switch idea. Plus, I’m up for the challenge of giving this information to our competitors and attempting to maintain high rankings regardless.

With that said, here’s where we stood for some of our top referring & converting phrases on April 23rd, 2008 - 1 week before the domain change: