Social media marketing is an ever changing phenomenon that businesses all over the world are utilizing. Anyone that is involved in social media marketing knows the difficulty in measuring ROI.

Well, your worries are over! HootSuite has just launched its own social analytics tool. This new tool will allow HootSuite users to create custom reports with interactive graphs and charts. You can even share your reports with other HootSuite users, so everyone in your organization will have the latest information.

Reports can be set to run at a certain frequency and you can choose what information you want included. The reports will run and be sent automatically. Also, HootSuite’s social analytics will track conversions and traffic from Google Analytics. You just need to sync the accounts and you are ready to go!

According to HootSuite’s explanation of social analytics reports, you can:

• Track Twitter brand mentions
• Measure Twitter profile follower growth
• Examine Facebook Likes and demographics
• Overlay social link clicks and website visits from Google
• Select from over 30 report modules to plug into customizable report templates

The reports can be used by anyone with a HootSuite account. The modules within the reports will be assigned a number of points and your account type will determine how many points you have. Points can be purchased at anytime though if you run out.

These reports will help companies determine what value they are receiving from social media. Companies will be able to see exactly how social media has helped their business and what they need to do to improve it.

The introduction of analytics to HootSuite is a revelation for those seeking to learn more about the effectiveness of their social media marketing. Those in the SEO industry will be able to test their tweets and Facebook status updates to determine which ones are the most successful.

Have you tried social analytics out yet? Do you think it provides useful information?

If you send a tweet about it, you can start using it now. Just go to HootSuite and login! If you are currently using Tweetdeck, check out this great article Sara wrote last month “Tweetdeck vs Hootsuite: The “Twitter Client” Showdown“.